for the last 8+ years I've been helping startups and companies uncover value and design their advantages, from idea to launch
evolved an online publication for 10million+ monthly readers, enabling new revenue streams and improving the experience
working closely with managers, editorial, and developer teams to create user stories and optimize delivery, aligning new features and designs with other product teams in the company
contributing to a holistic approach to design, along web and digital products, I delve into 3D and industrial design
helped a product mgmt. school reach and convert more students into clients
with KPI optimised web designs and cohesive marketing collaterals, catering to changing business and customer needs
designed optimised websites for 30+ accounts, enabling increased direct bookings
for clients ranging from hostels to boutique hotels and large resorts across the Spanish geography and international, fulfilling a key part of a cross-functional effort between account and project managers, developers, designers & other creatives
imagined a modern compact phone concept, inspired by the Walkman line, focused on the essential
joining at an early stage, I worked closely with the founder and developers on a place discovery app MVP
going from initial sketches to prototype across multiple iterations