to achieve that, I worked with account managers, developers, copywriters and other creatives, designing websites from concept to implementation, complying with all stakeholders involved.
Based on an understanding of each client, their market position, audience, data, specific know-how and insights from the hospitality industry, I crafted the structure and visual style for each hotel, balancing ease of implementation with personalized design, selling the whole experience of your vacation and how the hotel will help make it real.
Mirai serves more than a thousand hotels mainly across all Spanish geography as well as international clients, moving hundreds of millions in bookings annually. It provides a website, the booking engine, and helps with digital strategy to increase sales from direct selling channels. In less than one year I worked on around 40 accounts. Even though it was a fast-paced enviroment with very different types of clients, the goal was the same for every one of them:
...we took each client's online presence one step further, enabling them to earn more through their official website.
On a personal level, I'm glad I had the chance to work with a team that saw pushing the websites (new elements, effects, layouts, etc) as a welcome challenge. This, ultimatley, allowed the company to offer an overall better service.